Privacy Policy

What We Collect

We collect information you voluntarily provide through our tools and forms:

• Software matcher quiz: Practice size, specialty, current software, budget range, switching timeline, and pain points.
• Renewal countdown tool: Current software vendor and contract renewal date.
• Benchmark tool: Practice size, location, and current software spend.
• Email subscription: Email address and name.
• Demo requests: Name, email, practice name, phone number (when you request a vendor demo).

We also collect standard analytics data (page views, referral source, device type) through our analytics provider. This data is aggregated and does not personally identify you.

How We Use Your Information

• To provide personalized software recommendations based on your quiz responses.
• To send you email content you subscribed to.
• To route demo requests to software vendors you selected, with your explicit consent.
• To generate aggregate benchmark data (e.g., “what practices your size typically pay”). Individual responses are never published or shared.
• To improve our content and recommendations over time.

When We Share Your Information

We share your information only in these specific situations:

• Demo requests: When you click “Get a Demo” and explicitly consent, we share your contact information with the specific vendor you selected. We never share your information with vendors without your consent.
• Aggregate data: We may publish aggregate, anonymized benchmark data (e.g., average software spend by practice size). This never includes personally identifiable information.

We do not sell your personal information. We do not share your email address with third parties for marketing purposes.

Cookies and Tracking

We use Google Analytics 4 to understand how visitors use our site. Google Analytics sets cookies (including _ga and _ga_* cookies, which expire after 2 years) to distinguish unique visitors and track session information. This data is aggregated and anonymized — we do not identify individual users. We do not use retargeting pixels or share browsing data with advertising networks.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Affiliate links on our site may set cookies from the vendor's website when you click through. These cookies are governed by the vendor's privacy policy, not ours.

Data Security

Your data is encrypted in transit (HTTPS) and at rest. We use industry-standard security practices including access controls, input validation, and regular security reviews. Access to personal data is restricted to essential operations only.

Your Rights

You can:

• Unsubscribe from emails at any time using the link in every email we send.
• Request deletion of your personal data by emailing us at privacy@practicesignal.com.
• Request a copy of the personal data we hold about you.

If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information we collect and the right to opt out of the sale of personal information. We do not sell personal information.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Quiz and benchmark responses are retained indefinitely in anonymized, aggregate form. You can request deletion of your identifiable data at any time.

Contact

Questions about this policy? Email us at privacy@practicesignal.com.